The Longaberger Company
More than $100 million
Country: United States
The Longaberger Company is the No. 1 maker of handmade baskets in the United States, selling nearly 10 million a year. Baskets account for about half of the company’s sales. It also sells fabrics, pottery and wrought-iron home accessories.
Wholesale Corporate Revenue: More than $100 million*
Marketing Style: Party plan
Compensation Plan: Multi-level
Products: Handmade baskets
Markets: United States
Headquarters: Newark, Ohio
Year Founded: 1973
*Longaberger is a privately-held, family-owned company and does not disclose specific sales numbers.
Longaberger Overview: Did Longaberger get it Correct? One of the most spoken about MLM companies in the Network Marketing Industry is Longaberger. As a company, Longaberger is admired and has a constructive influence on the MLM business.
A one legged plan seats all associates in 1 enormous structure. There aren't 2, 3 or 6, etc organizations to create. Everyone goes into the linear team. The best achievers, fresh recruits, inexperienced and everyone else register and place associates under all else in a linear leg.
Now and then it is called a linear plan. Longaberger doesn't have a vertical plan.
Still with Longaberger’s success, conceive of how scores of additional associates might have benefited if they could have finished up with thousands of associates in a successive line configuration. Who would not want to build their business if they had one huge group with thousands of people in it?
By makeup, the Internet world allows massive exposure and massive recruitment. A lot of older comp designs in fact slow the Internet practice since, by purpose, it urges an significance of a upline, group or association.
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Do your own review and find out for yourself. Check out a few of the other other current compensation arrangements compared to the old school arrangements or even the newer linear arrangement.
Did Longaberger get it right? You decide.
There is a batch more information on these different online strategies and pay designs plus this newer one legged plan on my blog. Also, Longaberger and several other businesses are reviewed.
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