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The Longaberger Company

More than $100 million

Country: United States

The Longaberger Company is the No. 1 maker of handmade baskets in the United States, selling nearly 10 million a year. Baskets account for about half of the company’s sales. It also sells fabrics, pottery and wrought-iron home accessories.

Wholesale Corporate Revenue: More than $100 million*

Marketing Style: Party plan

Compensation Plan: Multi-level

Products: Handmade baskets

Markets: United States

Distributors: 45,000

Employees: 1,500

Headquarters: Newark, Ohio

Year Founded: 1973

*Longaberger is a privately-held, family-owned company and does not disclose specific sales numbers.


Longaberger Overview: Did Longaberger get it Correct? One of the most spoken about MLM companies in the Network Marketing Industry is Longaberger.  As a company,  Longaberger is admired and has a constructive influence on the MLM business.

A one legged plan seats all associates in 1 enormous structure.  There aren't 2, 3 or 6, etc organizations to create.  Everyone goes into the linear team.  The best achievers, fresh recruits, inexperienced and everyone else register and place associates under all else in a linear leg.

Now and then it is called a linear plan.  Longaberger doesn't have a vertical plan. 

Still with Longaberger’s success, conceive of how scores of additional associates might have benefited if they could have finished up with thousands of associates in a successive line configuration.  Who would not want to build their business if they had one huge group with thousands of people in it? 

By makeup, the Internet world allows massive exposure and massive recruitment.  A lot of older comp designs in fact slow the Internet practice since, by purpose, it urges an significance of a upline, group or association. 

In a large amount of network marketing companies, the upline can create or break down your probability for achievement.  You may perhaps be with the finest MLM company in the universe but what if you get on the wrong team? Or wrong sponsor?  Or wrong organization? Or placed in the wrong spot?

That can't happen in a vertical arrangement because each person is on the same group and working in the same leg. 

Do your own review and find out for yourself.  Check out a few of the other other current compensation arrangements compared to the old school arrangements or even the newer linear arrangement. 

Did Longaberger get it right? You decide.  

There is a batch more information on these different online strategies and pay designs plus this newer one legged plan on my blog.  Also, Longaberger and several other businesses are reviewed. 

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